Plastic surgery ‘Zoom Boom’ amid pandemic

While the global Covid-19 pandemic initially crippled elective procedures like cosmetic surgery, the aesthetics industry has rebounded to pre-pandemic levels and continues to soar to even greater heights than before. According to award-winning plastic and reconstructive surgeon, Dr. Brian Monaisa, who says his private practice, Marang Aesthetics, is booming as people find new life and seek to look their best in an increasingly more digital.

This boom, he says, is not necessarily a reflection on self-confidence or self-esteem: “I think what Covid-19 has done is put an emphasis on life, and on living well; there was so much loss and people stopped putting off the things they were always putting off. People have taken a more immediate approach and are investing more in the things they really want, whether it’s a luxury cruise or plastic surgery. There is a new urgency to live and pursue dreams, goals and happiness.

The Zoom Boom and other trends

Monaisa doesn’t think the pandemic has changed societal perceptions of beauty, but admits the lockdown and work-from-home practices have made people more social media oriented and concerned about how they present themselves online , both personally and professionally.

Because online meetings and digital spaces have become the norm (and perhaps because people have spent far more time staring at their own faces in the corner of their screens), the cosmetics and aesthetics industry has suffered what some professionals have dubbed the “Zoom Boom”, with more clients looking to explore surgical and non-surgical options in their quest for the “perfect Zoom face”, or more realistically, a face that looks equally good on screen than in person.

Monaisa says that in her practice, the change in popularity of certain procedures was evident: “Botox has always been one of the most requested services at Marang Aesthetics; we now see it gaining even more popularity. The procedure, which involves injections into selected areas to reduce the appearance of facial wrinkles, is done primarily in the upper third of the face. “We’ve seen an increase in brow lifts and eye opening procedures like blepharoplasties, which remove excess skin around the eyes and provide a more youthful appearance.”

This eyelid surgery, he says, has always been popular among male executives in their 50s who are at the peak of their careers but are challenged by younger colleagues who view them as old and tired. “Now it’s a way to stay on top of things with remote meetings and digital workspaces, when your face is the only way to express your vitality and relevance,” he explains, adding that for many people, a facial rejuvenation leads to a career rejuvenation. too. “If you feel good about yourself, you are more confident, more expressive and more impactful.”

Skincare treatments such as oxygen facials and microneedling have also grown in popularity, with vitamin C and retinol being the most popular options for a younger, smoother and brighter face with no breakouts or rashes. skin imperfections resulting from the constant wearing of a mask.

Demystify plastic surgery

Social media has, to some extent, helped normalize cosmetic surgery. “People who spent 10 minutes a day on Instagram suddenly spent two hours online and were exposed to accounts of people who had undergone surgery,” he says, adding with a laugh that in the United States, plastic surgeons are considered the best. Instagram rock stars. “They have a massive following and show before and after pictures – of celebrities but also everyday people – and it helps demystify plastic surgery. People who didn’t necessarily think plastic surgery was for them could now see themselves represented and could no longer find a reason not to step into that comfort and bliss.

During the confinement, people also realized that it would be the ideal time to carry out work – in the greatest privacy. “Everyone was isolating and a lot of people realized they had a window where they could transform out of the public eye,” he says. “For those who did not want to disclose their operation, the fact that they could not see their friends and relatives for an extended period was a blessing, as they had time to heal and could attribute the changes in their appearance to a containment exercise. diet or special diet.

Monaisa’s most popular offerings for younger clientele in their mid-30s and 40s are body contouring services. These include breast rejuvenation, breast enhancement, tummy tucks and liposuction. “And of course one of the most popular procedures in the world right now is the Brazilian butt lift,” he says. “The popularity of breast augmentation is fast approaching.”

But, he warns, timing is critical, especially in the context of a global pandemic and the health risks associated with it. A current or past Covid-19 infection increases the risk of blood clots, which could lead to deep vein thrombosis, strokes and heart attacks: “In my practice, whether symptomatic or asymptomatic, I would like the patient is six weeks post-Covid -19 before I even consider them for surgery. This is because of this increased risk of clotting, but also because this clotting effect can also affect wound healing and scarring. I advise my clients to wait even longer than six weeks, as plastic surgery is elective. There is no need to rush, especially if waiting will yield better results. It’s best to wait and be sure that the time is right and you’ll come out of surgery happy, healthy, and one step closer on your journey to holistic wellness.

What does the “Perfect Zoom Face” look like?

“Many studies have been done and books have been written about what constitutes attractiveness and what characteristics are generally considered attractive. And there is a formula for that – the most beautiful faces, regardless of gender, race and nationality, all have one thing in common, which is that their facial features match the 1:1.1618 ratio known as golden ratio name. People are naturally drawn to images that follow this formula.

Dr. Brian Monaisa says that doesn’t mean people leave his office looking like carbon copies of each other. “If someone comes in for a consultation to improve their face, I would use that existing knowledge to see how I can help bring their features closer to achieving that ratio,” he says. “It’s not about creating clones, but more about using techniques to ensure, for example, that the eyebrow arches perfectly at two-thirds of its length, and it will look different in different people. ”

Achieving this ratio can be achieved through surgical and non-surgical procedures, and can be performed in day procedures at Monaisa’s private practice.

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