Fashion leaders collaborate to develop new biomaterials

On the occasion of Earth Day on April 22, LVMH, Fendi, imperial college london and Central Saint Martins, UALannounced a collaboration that leverages the potential of academic design-science research to prototype new biotextiles. The two-year research will focus on keratin to develop a fiber capable of mimicking luxury materials such as fur.

LVMH, including Fendi, and Central Saint Martins are committed to developing research in regenerative luxury through their partnership. The partnership with Imperial College London brings together the expertise of its Professor Tom Ellis in synthetic biology and Professor Carole Collet of Central Saint Martins in biodesign, to develop new functional biomaterials for luxury.

“The LVMH LIFE 360 environmental strategy incorporates a research and innovation program dedicated to sustainable luxury: inventing new materials, new regenerative practices and new technologies will enable our Houses to achieve their ambitions in terms of climate and biodiversity. . We are pleased that the Central Saint Martins-LVMH program dedicated to regenerative luxury, Maison/0 set up in 2017, is leading to concrete results, such as this initiative. The first of its kind, this collaborative approach, also with Fendi and Imperial College London, will enable the creation of new laboratory biomaterials,” said Hélène Valade, Director of Environmental Development at LVMH.

“Since its founding in 1925, Fendi has been at the forefront of experimentation, pioneering traditional and innovative fabrications, offering our customers the best materials based on their personal choices. Today, we are actively and constantly committed in the research and development of new resources that can offer even more sustainable options and we are proud of this new step alongside these world-renowned institutions and LVMH,” added Serge Brunschwig, Chairman and CEO of Fendi.

“Biodesign research is a means of bringing about alternative futures and a transition to new production models informed by the workings of biology. Learning from nature and working at the intersection of biotechnology design and research is key to exploring such forward-looking innovation. I am therefore delighted to collaborate with our Maison/0 partner, LVMH, as well as Fendi and Professor Tom Ellis of Imperial College London to prototype a similar alternative synthetic fur fiber for luxury,” said Carole Collet. , professor of design. for Sustainable Futures, Central Saint Martins, Director of Maison/0, the Central Saint Martins-LVMH creative platform for regenerative luxury.

“Over the past decade, our understanding of biological materials and how they are made by nature has increased dramatically. Now is the perfect time to launch the idea of ​​designing fibers for fashion that are sustainably made from microbes. It is exciting to begin this new collaboration with luxury leader LVMH and globally recognized fashion brand Fendi, and global biodesign expert Professor Carole Collet of Central Saint Martins,” said Tom Ellis, Professor of Engineering. synthetic genome in the Department of Bioengineering. , Imperial College London.

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