Discover LVMH’s largest sustainability plan to date

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LVMH, the largest luxury company in the world, was Slow down than the rest of the industry to embrace sustainability. A year after implementing a new plan to overhaul its supply chain, the company’s position is changing: it now has the potential to become a leader in sustainability in fashion.

It took until last November for LVMH, owner of luxury brands Louis Vuitton, Dior, Céline, Givenchy and Tiffany among others, to join the United Nations Fashion Charter; and it has only released its first comprehensive social and environmental report, including a new sustainability plan, called Life 360in May 2021. By then, many other companies, from H&M and Inditex to LVMH’s main competitor and Gucci owner, Kering, had launched major sustainability initiatives and supplemented their in-house sustainability teams.

Life 360 ​​could make up for lost time. By recognizing the need to slow volume growth and focusing on actions rather than claims for progress, Life 360 ​​embodies a holistic approach to sustainability, across LVMH brands and the entire chain. supply. It also presents a plan to address the full impact of the business, as opposed to just the product level. Both are often missing from fashion’s approach to sustainability.

In an interview with Business in vogue, Deputy Director of Environmental Development for the Alexandre Capelli Group, highlighted how some of these efforts are beginning to materialize. The group is looking at ways to take waste from its champagne business and reuse it to replace harmful substances in the fashion supply chain, and aims for 25% of profits to be generated through circular services – instead of new products – by 2030. LVMH is embracing regenerative agriculture, a growing goal for the wider industry, and Capelli says they are pushing the concept beyond agriculture to include the cycle of full life of a product, from product design to end of life: “Regenerative design means regenerative materials, regenerative processes — and it’s not easy to define, or even find regenerative processes for every material — and also the circular design. If you have all of that, then maybe we can start talking about regenerative design,” he says.

The plan would put LVMH in tune with some of its rivals. Kering has “reimagined” its brands to become more sustainable and inclusive, according to Edited market analyst Kayla Marci, through various initiatives and revising materials, “including phasing out fur on all brands, what LVMH has not yet done”. With the comprehensive Life 360 ​​plan, LVMH has a chance to lead, rather than follow, as sustainability becomes an increasingly important competitive advantage for luxury companies.

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